In this episode, Sari Azout — founder of the curation platform Sublime — explains how her service uses AI to help people discover, organise, and curate content based on personal taste and creativity. Rather than viewing AI as a replacement for human judgment, she positions it as a collaborator that can enhance human creativity by doing the heavy data-work: analysing information, finding connections, and surfacing ideas.
Azout describes tools such as Sublime’s new offering Podcast Magic, which is deeply powered by AI, but argues that what matters most isn’t the AI itself — it’s how humans guide and shape its outputs. According to her, AI can generate a lot of raw material, but “taste,” context, aesthetic judgment and intentional selection must remain human.
She also reflects on her personal experience using AI for her creative and professional work: as a productivity assistant, research-helper, and creative partner. But she warns against over-reliance. For Azout, the risk is that if people outsource too much to AI, they might lose their own creative sensibility or critical thinking — which she sees as irreplaceable.
The broader message: in an age where AI can generate endless content — music, art, text, lists — human curation and taste become more valuable than ever. The episode argues that quality, meaning, and depth come not from AI alone, but from the interplay between machine-generated possibilities and human judgment. It’s a call to treat AI as a tool, not a substitute.
