The rise of AI-powered search platforms like ChatGPT is transforming the way consumers interact with online content, and agencies are responding by establishing specialist units to help marketers navigate this shift. These units are designed to measure brand perception within large language models (LLMs) and improve clients' visibility in AI-driven search results.
Agencies such as Jellyfish, Wpromote, and Kepler are developing new capabilities to help marketers optimize their online presence for AI-powered search platforms. Jellyfish's solution, Chorus, measures the impact of creator marketing on AI search results, while Wpromote's practice spans paid search, SEO, social, and PR teams, incorporating AI search measurement tools.
By providing data-driven insights into how LLMs perceive brands, these specialist units can help marketers develop effective content strategies tailored to AI-driven search results. As AI continues to shape consumer behavior, agencies that can adapt and innovate will be well-positioned to help their clients succeed in this new landscape.
The development of these specialist units reflects the growing importance of AI in marketing and the need for agencies to stay ahead of the curve. By investing in AI expertise and developing new measurement tools, agencies can help marketers navigate the complexities of AI-powered search and maximize their online visibility.
