Indian brands are increasingly turning to generative AI tools such as Google’s Gemini and OpenAI’s ChatGPT to produce advertisements at a fraction of the traditional cost and time. Both large corporations and smaller startups are experimenting with AI-generated images, videos, and ad copy, allowing faster campaign rollouts and improved efficiency. For many smaller companies, this adoption has resulted in significant savings and higher return on ad spend compared to conventional advertising methods.
However, the rise of AI-driven ads has sparked concerns about brand dilution. Industry experts warn that AI-generated content often carries a similar style and tone, leading to homogenization of creative outputs. As a result, many ads start to look alike, undermining originality and potentially weakening the distinct identity of individual brands.
The over-reliance on AI also raises questions about creativity and storytelling. While AI can generate drafts and variations quickly, it may lack the nuanced understanding and emotional depth that human creators bring to campaigns. This could limit bold, innovative advertising and diminish the ability to connect with audiences on a deeper, emotional level, which is often essential for brand loyalty.
Industry consensus suggests a hybrid approach as the ideal solution. Combining human creativity with AI efficiency allows brands to leverage cost and speed advantages while maintaining originality, authenticity, and emotional resonance. By using AI as a co-pilot rather than a replacement, companies can benefit from rapid iteration while safeguarding brand identity and consumer trust.
