The Mobile World Congress (MWC) in Barcelona is expected to be marked by both excitement and tension. On one hand, there's a lot of optimism around artificial intelligence (AI) and its potential to revolutionize the mobile industry. The AI+ theme at MWC25 will explore the practical deployment of AI, including its impact on business, personalized experiences, data management, and ethics.
However, trade tensions between the US and China are likely to cast a shadow over the event. With many Chinese exhibitors attending the conference, the recent tariffs imposed by the US are expected to be a major concern. The tariffs, which come into effect the day after MWC25 begins, will add a 10% levy on Chinese goods.
Despite these tensions, MWC25 is expected to draw around 100,000 attendees, who will gather to discuss the latest innovations and issues affecting the mobile industry.
