The Saudi sports industry is undergoing a significant transformation with the integration of artificial intelligence. Valued at $7.2 billion in 2023, the industry is expected to more than triple by 2030, driven by heavy investments in world-class infrastructure and international events. AI is being used to accelerate growth, enhance performance, and establish the Kingdom as a global sports hub.
In Saudi sports, AI is being utilized to improve scouting and recruitment processes. For instance, generative AI tools can scan massive amounts of scouting data, analyzing personality traits, adaptability, and tactical fit. This technology has the potential to refine how Saudi clubs recruit local prospects and international stars. Additionally, AI-powered language models like ALLaM are being developed to understand and respond in multiple dialects, enabling fans to access real-time updates, match analysis, and interactive features in their own language.
Smart Stadiums and Fan Experiences: AI can enhance crowd management and provide personalized fan services, creating a more immersive experience for spectators. Player Development and Recruitment: AI-driven performance analytics can support player development, while AI-powered scouting tools can identify and nurture future stars.
However, there are concerns about the potential risks of relying too heavily on AI in sports. Some experts caution that AI should complement, not replace, human judgment. The key to successful AI integration is finding a balance between technological innovation and preserving the human side of sports.
To address these concerns, Saudi federations need to ensure transparency, accountability, and governance when deploying AI. This includes prioritizing explainability, fairness, and data protection. By doing so, the Kingdom can harness the potential of AI to enhance the sports experience while preserving its cultural heritage.
