A new report by The Business Research Company, highlighted in a press release, argues that artificial intelligence is reshaping how both printed and digital newspapers deliver content. The transformation is driven primarily by AI-powered personalization tools that tailor articles, visuals, and recommendations to individual readers in real time.
The report expects the global printed and digital newspaper market to grow modestly, from US$186.39 billion in 2024 to US$190.19 billion in 2025. But it underscores that much of the long-term value will come not from traditional advertising or subscriptions, but from AI-enabled experiences that boost reader engagement.
Key AI trends identified include automated fact-checking, customized summaries, and dynamic content delivery based on user behavior. These capabilities make news more interactive and accessible—especially for readers who want bite-sized, relevant updates rather than long-form stories.
The report also highlights potential risks and opportunities for media companies. While AI can help increase retention and reach, outlets must navigate data privacy, algorithmic bias, and the technical costs of deploying real-time personalization — a delicate but potentially profitable balancing act.
