Speaking at the International Economy Summit (UEZ 2026), Trendyol Group CEO Erdem İnan said that artificial intelligence is becoming a major force in reshaping global e-commerce. He described AI as a critical tool that removes many traditional barriers in online retail, particularly in areas such as communication, localization, and customer experience. According to İnan, modern language models now go far beyond simple translation and are helping companies personalize content for different markets at scale.
One of the most significant benefits highlighted in the report is mass-scale personalization. Trendyol has developed systems that can instantly answer customer queries, create market-specific content, and even redesign videos and visuals according to regional preferences. This means that customers in different countries can receive shopping experiences tailored to their language, culture, and buying behavior, making cross-border commerce more accessible and effective.
The article also emphasizes AI’s growing role in logistics and seller operations. Trendyol reportedly ships more than 200,000 products daily to 35 countries, and AI helps optimize the most suitable delivery solutions based on customer priorities such as time and price. In addition, AI-powered workflows are helping sellers reduce weekly operational tasks by 50–60 hours, with over 20,000 sellers already using the system and achieving time savings of up to 35%.
Overall, the article presents AI as a transformative technology that is making e-commerce faster, smarter, and more global. From personalization and customer support to logistics optimization and seller productivity, artificial intelligence is helping online retailers break down geographic and operational barriers, enabling a more seamless digital shopping experience across international markets.
