India-based registrar and transfer agent CAMS has rolled out a new artificial-intelligence-driven platform called “CAMS Lens”, aimed primarily at mutual funds and asset-management firms. The tool provides real-time regulatory analysis, linking fresh circulars and regulatory updates to existing frameworks, generating department-specific actionables and audit trails.
CAMS says that Lens is part of a broader push to scale operations and serve new segments in the capital-markets ecosystem. The firm holds about a 68 % market share in mutual-fund-AUM servicing and plans to more than double its volume over the next two years, aided by AI-based efficiencies and cloud-platform migration.
Technologically, Lens is reportedly built on a custom-trained large-language model (LLM) and is designed to go live with clients “in the next four to six weeks”. The platform will monitor regulator websites, classify new norms, summarise them, and even auto-generate SQL queries for validating compliance data against transaction records — aiming to reduce manual effort and error in the compliance workflow.
For mutual-fund and asset-management firms, the implication is clear: compliance, which has been a heavy burden in the Indian financial-services sector, is moving toward automation and intelligence. CAMS’s strategy signals how firms servicing this ecosystem expect AI not just to automate but to expand their addressable market by offering higher-value services to asset managers, broker-dealers and depository participants.
