The European Union's AI Act is driving the need for certification, which proves user trust in AI systems. By embracing compliance early, companies can gain a competitive edge in credibility, access, and market share. Certification increases user confidence in AI systems that meet reliability and explainability standards, earning user trust.
In practice, certification is transforming various industries. For instance, in digital healthcare, explainability tools and reliability audits can turn medical AI into trustworthy solutions. Mercedes-Benz's Drive Pilot system secured approval for Level 3 automated driving by embedding explainability and human-in-the-loop safeguards from the start.
Investors apply a trust premium to companies with strong governance, making certification a valuable asset. Regulatory compliance also becomes easier, reducing the risk of fines and reputational damage. By prioritizing trust and transparency, businesses can build a more sustainable future for AI adoption.
Microsoft is adapting its products to comply with the EU AI Act, providing transparency notes and governance tools to support customers. As certification becomes a condition for contracts in industries like healthcare, infrastructure, and government, companies that demonstrate governance and certification will be rewarded.
Ultimately, certification is crucial for building trusted AI that benefits society. By focusing on trust and transparency, businesses can create a more sustainable future for AI adoption, driving growth and innovation while ensuring accountability and responsibility.
