The BBC is making significant strides in its use of generative AI, with a focus on exploring its potential benefits for audiences and staff. The broadcaster has outlined three key principles guiding its approach to AI: acting in the best interests of the public, prioritizing talent and creativity, and being open and transparent about AI use.
Some of the innovative projects the BBC is working on include using generative AI to reformat existing content, making it more appealing to a wider audience. For instance, they're experimenting with transforming live sport radio commentaries into text for BBC Sport's live pages.
Another area of focus is using AI to help teams discover and create new content more efficiently. This includes developing tools that can better label content, making it easier for journalists to find specific moments within programs.
The BBC is also exploring ways to equip its journalists with AI-powered tools that can assist with tasks like headline writing and article summarization. Additionally, they're working on a new BBC Assistant that uses chatbots to provide interactive and personalized learning experiences on BBC Bitesize.
