The article highlights growing alarm among food bloggers and recipe creators over Google’s AI-generated recipe summaries, which are disrupting how people find and use cooking instructions online. With the introduction of AI Mode in search, Google’s systems have begun synthesizing recipes from multiple sources into simplified result cards. These AI summaries often lack proper attribution and reduce the need for users to visit the original creator’s website, leading to significant declines in traffic and ad revenue for many independent bloggers.
Creators describe the situation as an existential threat to their work. Because the core content of a recipe — the list of ingredients and step-by-step instructions — is generally not protected by copyright, bloggers have limited legal options to prevent their material from being reused or merged by AI systems. Some report losses in web visits of up to 80 percent, especially during key revenue periods such as the holiday season, forcing them to rethink how they sustain their sites.
Beyond the financial impact, there’s concern about quality and accuracy. AI-generated recipes can unintentionally combine incompatible instructions from different sources, creating confusing or incorrect guidance that users may trust because it appears at the top of search results. Many content creators argue that years of experimentation, refinement, and personal expertise are being flattened into generic or error-prone outputs that neither honor nor reflect their craft.
While some bloggers have managed to maintain their audiences by focusing on unique storytelling, detailed techniques, or subscription-based models, many fear that the trend will continue to erode the value of original culinary content online. The article suggests that a renewed appreciation for human-authored recipes — including physical cookbooks or trusted creator platforms — may emerge as audiences seek reliable, high-quality guidance rather than quick AI summaries.
