Governments worldwide are taking a strong stance against deepfakes, with new laws and penalties emerging to regulate the creation and dissemination of AI-generated content. In Spain, for instance, companies can face fines of up to $38.2 million or 2-7% of their global annual turnover if they fail to properly label AI-generated content.
In the United States, several states have enacted laws targeting deepfakes. California, for example, has passed a law addressing non-consensual deepfake sexual content. Other states, such as Louisiana and Florida, have criminalized deepfakes showing minors engaging in sexual conduct.
The European Union's AI Act has also taken effect, placing obligations on providers and users of AI systems, including transparency requirements and prohibitions on using deepfakes for illegal surveillance.
These laws and regulations aim to curb the spread of malicious deepfakes, protect individuals' rights, and promote transparency in AI-generated content. As the use of deepfakes continues to evolve, governments are working to stay ahead of the curve and ensure that this technology is used responsibly.
