Deepfake video technology has improved dramatically, making it harder than ever to tell if what you’re watching is real. Tools like Sora AI now can generate high-resolution videos with synchronized audio and frighteningly believable likenesses. These advances mean that deepfakes are no longer limited to low-quality or obviously synthetic content — they can convincingly mimic real people, making detection a pressing concern.
One of the first things to look out for is a watermark. For instance, videos made using Sora include a moving cloud logo in the corners, which serves as an immediate visual clue that the content was AI-generated. Still, watermarks are not foolproof: they can be cropped out or removed using third-party tools, so relying on them alone isn’t enough.
Another powerful method to verify authenticity is by examining the video’s metadata. Many AI-generated clips now carry C2PA (Content Authenticity) data, which can be checked via tools like the Content Authenticity Initiative’s verifier. By uploading the video to such a verifier, you can see if it was “issued by” an AI system like Sora — a strong sign of synthetic origin.
