Indians are increasingly turning to artificial intelligence for news, with a significant portion relying on social media platforms and messaging apps for news updates. According to the Reuters Institute's 2024 Digital News Report, almost half of Indian respondents use YouTube and WhatsApp for news, while Facebook and X are becoming less popular.
The report highlights that some Indian newspapers have launched YouTube channels using high levels of automation and AI presentation. Interestingly, 44% of Indians are comfortable with automatically generated news, a much higher percentage compared to countries like the UK.
The use of AI chatbots like ChatGPT and Google Gemini is also on the rise, with 18% of Indians using them to access news weekly. This trend is reflective of the growing influence of AI in shaping the way Indians consume news.
In the realm of influencer marketing, AI influencers are gaining traction. Many marketers have had positive experiences with AI influencers, and some are using AI technologies like Natural Language Processing (NLP) and Machine Learning to enhance their marketing strategies.
However, concerns about the ethical implications of AI influencers are also being raised. As AI technology continues to evolve, it will be interesting to see how it shapes the media and marketing industries in India.
The popularity of AI influencers and bloggers in India is also noteworthy. Some notable examples include Analytics India Mag, Python Learning, and Data Science Learn, which have gained significant followings and engagement rates. As AI becomes more pervasive, it's likely to have a profound impact on the way Indians interact with news and influencers.
