Jeff Bezos is making a bold push into artificial intelligence once again — not just as an investor, but by taking an active operational role. According to recent reports, he will become co-CEO of a new AI startup called Project Prometheus, which is focused on applying AI to engineering and manufacturing across sectors like computing, cars, and even spacecraft.
This move marks Bezos’s first formal executive job since stepping down as Amazon’s CEO, demonstrating how seriously he views the strategic importance of AI. He’s also still deeply involved with Amazon: at a recent summit, he revealed that 95% of his time there is now devoted to AI initiatives. Moreover, Amazon is building a powerful supercomputer jointly with Anthropic — a startup in which Bezos has made substantial investments — to accelerate their AI capabilities.
But Bezos doesn’t shy away from the risks. He has warned that the current flood of AI investment feels like an “industrial bubble.” He argues that such bubbles are not inherently bad: unlike purely financial bubbles, industrial ones can yield real, lasting value — “when the dust settles … societies benefit from those inventions.”
Despite comparing the frenzy to past booms, Bezos remains deeply optimistic about AI’s long-term impact. He believes that AI will transform every industry, driving up productivity and improving quality across the board.
