A recent statement from the Ministry of Information and Broadcasting (I&B) in India highlights that the media and entertainment sector is set to experience profound disruption due to artificial intelligence. Officials emphasized that AI technologies — including generative AI, recommendation engines, and automated content creation tools — are changing the way content is produced, distributed, and consumed, creating both opportunities and challenges for stakeholders.
The ministry noted that AI can dramatically reduce production costs while increasing efficiency. For instance, AI-driven editing, dubbing, subtitling, and even scriptwriting tools are allowing content creators to scale operations, personalize experiences for audiences, and generate high-quality material more quickly than traditional methods. This transformation is expected to benefit both large studios and independent creators, fostering innovation across the sector.
However, the statement also cautioned about the risks associated with AI adoption, including potential job displacement, ethical concerns around AI-generated content, and threats to intellectual property rights. Regulators are exploring frameworks to ensure that AI is integrated responsibly, protecting creators’ rights and promoting transparency in content creation and distribution.
Looking ahead, the ministry stressed the importance of preparing the workforce for this AI-driven shift. Upskilling programs, digital literacy initiatives, and public-private collaborations are being encouraged to ensure that professionals in the media and entertainment industry can harness AI effectively while mitigating potential disruptions. The overall vision is to balance innovation with sustainability and ethical governance, fostering a vibrant and future-ready sector.
