Meta has deleted its AI-powered Facebook and Instagram profiles after facing criticism for the feature. The company had created 28 AI-powered profiles in 2023, but most were scrapped due to lackluster user interest. However, about a dozen profiles remained online until recently.
The AI-generated profiles were labeled as "AI managed by Meta" and featured a mix of machine-generated and human-created posts. Users could also chat with the AI, but many were unhappy with the feature, particularly since they couldn't block the AI accounts.
Meta's plan was to eventually fill its services with AI-generated profiles that can interact with people, but the backlash has put those plans on hold. The company's VP of Generative AI, Connor Hayes, had discussed the plan in an interview, which sparked the controversy.
It's unclear what Meta's next move will be, but the company is likely to revisit its AI strategy. For now, the AI-powered profiles are gone, and users can breathe a sigh of relief.
