Minnesota has joined the ranks of states enacting laws to regulate artificial intelligence, particularly in the realm of consumer privacy. The Minnesota Consumer Data Privacy Act empowers individuals with the right to opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning them. Profiling, in this context, refers to automated processing of personal data to evaluate, analyze, or predict personal aspects, such as economic situation, health, status, or behavior.
Under the new law, controllers must perform data protection assessments for high-risk profiling activities. This move aims to ensure that businesses adhere to strict regulations to protect consumer data and prevent potential biases in AI-driven decision-making processes.
Minnesota's approach to AI regulation is part of a broader trend across the United States. Other states, such as Colorado, have also enacted laws to regulate AI use. Colorado's Artificial Intelligence Act, for instance, requires developers and deployers of high-risk AI systems to use reasonable care to avoid algorithmic discrimination.
Similarly, New York has proposed laws to regulate AI use in various sectors, including news dissemination and employment decisions. These laws highlight the growing need for transparency and accountability in AI development and deployment. By regulating AI, states aim to prevent biases and ensure fair decision-making processes.
As AI technology continues to evolve, it's crucial for businesses and developers to stay informed about changing regulatory landscapes. Minnesota's new laws serve as a reminder of the importance of prioritizing consumer data protection and transparency in AI-driven applications.