OpenAI has released a technical playbook for enterprise AI integration, providing a strategic report that outlines how leading organizations can integrate AI into their workflows. The report, titled "AI in the Enterprise," draws on partnerships with companies like Morgan Stanley, Indeed, Klarna, Lowe's, BBVA, Mercado Libre, and OpenAI itself.
The playbook highlights seven core lessons for adopting AI at scale. Morgan Stanley's deployment began with rigorous frameworks to benchmark AI model outputs, enabling the firm to scale its AI usage. As a result, 98% of advisors now use OpenAI tools daily, and document access rose from 20% to 80%.
Indeed integrated GPT-4o mini into its job recommendation engine, generating contextual explanations for job matches, resulting in a 20% increase in applications and 13% improvement in employer engagement. Klarna's early AI investments led to measurable improvements, handling two-thirds of support interactions and cutting resolution times from 11 minutes to 2.
Lowe's enhanced its e-commerce search engine by fine-tuning GPT-3.5 on proprietary product data, improving product tagging accuracy by 20% and error detection by 60%. BBVA empowered employees to build custom GPT applications, creating over 2,900 custom GPTs to streamline processes.
Mercado Libre built Verdi, an internal platform powered by GPT-4o, allowing teams to develop AI-powered apps while maintaining security and logic guardrails. OpenAI's internal use of automation showcases the impact of setting bold goals, handling hundreds of thousands of tasks autonomously each month.
