Press Prep is an AI-powered media interview preparation platform designed for communications and PR professionals. It provides an end-to-end workflow for preparing spokespeople for interviews, combining reporter research, topic-specific news monitoring, likely-question prediction, talking-point development, live mock interviews, and post-interview evaluation.
Key Features
- AI-powered interview preparation
- Reporter research
- Journalist background analysis
- Topic-specific news scanning
- Likely interview-question prediction
- Suggested talking points
- Media interview simulations
- Live mock interviews
- Interview practice
- Interview debrief analysis
- Performance evaluation
- Communications workflow management
- PR preparation
Pros
- Provides an end-to-end media preparation workflow
- Combines reporter and current-topic research in one process
- Helps anticipate questions a journalist may ask
- Generates potential talking points for spokespeople
- Enables realistic mock interview practice
- Provides post-interview evaluation and debrief analysis
- Can help communications teams prepare more consistently
- Reduces the amount of manual research required before interviews
Cons
- AI predictions cannot guarantee what a journalist will actually ask
- News and reporter information can change quickly
- Generated talking points require human review for accuracy and strategic fit
- Mock interviews cannot fully reproduce the dynamics of a real journalist interaction
- Sensitive communications information should be handled according to organizational privacy policies
Who Is This Tool For?
- PR professionals
- Communications teams
- Corporate communications departments
- Public relations agencies
- Executives
- Company spokespersons
- Founders
- Government and nonprofit communications teams
- Media trainers
- Public affairs professionals
Pricing Packages
- Free: Basic interview research and preparation capabilities with limited usage, where available.
- Paid: Expanded reporter research, news monitoring, AI question generation, and mock interview functionality.
- Premium/Enterprise: Comprehensive interview preparation, advanced simulations, debrief analysis, team capabilities, and higher-volume communications workflows.
