Streaming companies and studios are increasingly using AI to generate full films and series, not just to assist with scripts or visual effects. According to the report, production houses are now “tapping into creating full series and films” through generative AI.
One example is JioHotstar, which released an AI-powered series called Mahabharat: Ek Dharmayudh. Meanwhile, Balaji Telefilms is producing shows for its OTT platform Kutingg, mixing human creativity with AI in ideation, world-building, and production. Content firm Abundantia Entertainment has also launched a new division, Abundantia aiON, specifically to develop AI-first content — from characters to entire worlds.
Cost savings are a major driver. Abundantia’s CEO, Vikram Malhotra, says AI helps them “reduce over 50 per cent” of production costs and time for certain projects. Studio Blo, another AI content studio, claims the cost advantage of using AI instead of traditional shooting or VFX ranges between 60% and 200%.
However, not everyone is convinced about the long-term tradeoffs. According to Studio Blo’s CEO Dipankar Mukherjee, there’s growing “internal pressure” to adopt AI, which has led to “unrealistic expectations” — with some in the industry assuming that AI means instantly cheap, high-quality content.
