Retail Media IQ (RMIQ) is an AI-powered advertising platform built to simplify the creation, launch, and optimization of ad campaigns across multiple retail media networks. By centralizing campaign management and leveraging intelligent automation, it helps brands and marketers improve performance, efficiency, and return on ad spend in the fast-growing retail media ecosystem.
Key Features
- AI-driven campaign creation and optimization
- Centralized management across multiple retail media networks
- Automated bidding and budget allocation
- Performance tracking and reporting
- Data-driven insights for ad optimization
- Scalable workflows for retail advertising teams
Pros
- Reduces complexity in managing multi-network campaigns
- Improves campaign efficiency and ROI
- Saves time through automation and centralized control
- Enables data-backed optimization decisions
- Scales well for growing retail media programs
Cons
- Primarily focused on retail media advertising use cases
- Requires integration with supported retail networks
- Advanced features may be best suited for experienced advertisers
Who Is This Tool For?
- E-commerce brands and retailers
- Performance marketers and media buyers
- Agencies managing retail media campaigns
- Businesses investing in retail advertising
Pricing
- Custom / Enterprise Pricing: Plans vary based on ad spend, network integrations, and feature requirements
