At the World Economic Forum in Davos, leaders from SAP emphasized that artificial intelligence must be developed and deployed with a strong focus on human values and empathy. They argued that while AI can dramatically improve efficiency and spark innovation, it cannot replace the uniquely human qualities of understanding, ethics, and emotional intelligence. According to this view, technology that lacks consideration for human context risks causing more harm than good, especially when decisions affect people’s lives and livelihoods.
Speakers highlighted that AI should be designed to support and enhance human work, not undermine it. They pointed out that tools that fail to account for human needs may inadvertently reinforce bias, reduce trust, or alienate users. To avoid these pitfalls, businesses and developers must build AI systems that are transparent, fair, and aligned with human intentions. The emphasis was on creating technology that augments human capabilities while respecting dignity and individual autonomy.
Another key point raised at Davos was the need for collaboration across sectors to ensure that AI serves society broadly. Policymakers, industry leaders, and civil society representatives were called on to work together to establish guiding principles and governance frameworks. By involving diverse stakeholders, proponents believe that AI can be shaped to reflect a wide range of perspectives and values, reducing the risk of harm and fostering inclusive benefits.
Finally, the discussions underscored that ethical AI is not just a moral imperative but also a competitive advantage. Organizations that embed humanity into their AI strategies are more likely to earn user trust, sustain customer loyalty, and attract talent. In a rapidly evolving technological landscape, the message from SAP’s representation was clear: AI will reach its true potential only when it is guided by human-centered principles.
