The company recently reported strong Q3 2025 earnings, citing a significant increase in demand for its “AI Control Tower” governance product, which supports enterprises in managing AI adoption with a focus on trust, safety and regulatory compliance.
According to executives, deal volume for this product more than quadrupled quarter-over-quarter, and the AI-governance product portfolio is on track to exceed US$500 million in annual contract value for the year.
ServiceNow’s leadership emphasised that enterprise clients are increasingly cautious about adopting agentic AI and require strong controls—“monitor, track & govern” being the recurring demand. The firm positions governance as a differentiator in a crowded AI-software market.
This development signals a broader theme: the business value in enterprise AI is no longer just about building models, but about embedding them inside governed, auditable, safe workflows. Organisations that deliver governance and observability may capture more enterprise wallet share moving forward.
