Stability AI and Electronic Arts (EA) have entered a strategic partnership to co-develop generative AI models and tools aimed at transforming how games are designed and built. This collaboration seeks to speed up creative workflows, enable faster iteration, and expand possibilities for artists, designers, and developers.
The partnership combines EA’s four-decade legacy in interactive entertainment with Stability AI’s expertise in multi-modal generative AI. Stability AI, known for creating the widely adopted Stable Diffusion model, will embed its 3D research team directly within EA’s development ecosystem to explore new frontiers in AI-powered world-building.
The collaboration will focus on integrating Stability AI’s capabilities into EA’s creative workflows to support rapid prototyping and visual storytelling. Among the first initiatives, the companies plan to accelerate the generation of Physically Based Rendering (PBR) materials through AI-driven workflows that maintain precise colour and lighting accuracy. They also aim to build AI systems capable of pre-visualising entire 3D environments from text or visual prompts, enabling faster creative direction and iteration in game design.
This partnership reflects Stability AI’s broader strategy of working with major industry players across gaming, advertising, and entertainment. Through collaborations with companies like EA and Arm, Stability AI aims to help enterprises scale creative production using generative AI without compromising quality or creative control.
