Using AI tools at work, like ChatGPT or Gemini, can potentially harm your professional reputation. A study by Duke University's Fuqua School of Business found that employees who use AI tools are often perceived as lazy, less competent, and less independent by their peers and managers, even when AI boosts productivity. This "social evaluation penalty" is a consistent phenomenon, where employees who openly use AI tools face negative judgments.
The perception of laziness and lack of competence is particularly pronounced when evaluators don't use AI themselves. In fact, managers unfamiliar with AI were less likely to hire candidates who used it regularly. The bias isn't limited by age, gender, or job title, with negative judgments cutting across all demographics.
To mitigate the negative perceptions surrounding AI use in the workplace, it's essential to be transparent about using AI tools, especially if they enhance productivity and quality of work. When managers also use AI, the social penalty diminishes, indicating the importance of leadership buy-in. Clear communication about how AI enhances productivity and quality of work can also help mitigate negative perceptions.
Building a personal brand that includes AI literacy can help professionals navigate the reputational implications of AI use. Organizations can also establish clear policies governing AI use, foster open dialogue about AI's role in enhancing productivity and creativity, and model responsible behavior. By doing so, they can promote a culture of innovation and responsible AI use.
Ultimately, the key to avoiding the hidden penalty of using AI at work is to approach its use thoughtfully and strategically, ensuring that it complements human skills and enhances productivity without undermining professional reputation.
