The growing trend of using artificial intelligence (AI) to create virtual influencers on social media. These virtual influencers, often designed to look and behave like real people, are being used by brands to promote products and services.
The use of virtual influencers has sparked debate about the potential impact on society, with some experts warning that it could lead to a blurring of the lines between reality and fantasy. Others argue that virtual influencers could provide a new and innovative way for brands to engage with their audiences.
The article highlights the case of a virtual influencer named "Shudu Gram," who has gained a large following on Instagram and has collaborated with several major brands. The creator of Shudu Gram says that the virtual influencer is designed to be a work of art, and that it allows brands to explore new ways of storytelling and engagement.
However, some experts are concerned that the use of virtual influencers could have negative consequences, such as perpetuating unrealistic beauty standards or manipulating people's perceptions of reality. The article concludes by noting that the use of virtual influencers is a rapidly evolving area, and that it will be interesting to see how it develops in the future.
