Apple CEO Tim Cook has been making monthly visits to the White House to discuss artificial intelligence policy, emphasizing the need for ethical development, regulations, and consideration of economic impacts. These meetings highlight the growing intersection between Big Tech and government as AI technologies rapidly advance.
Cook's discussions with the White House focus on establishing balanced policies that foster innovation without stifling competition. He draws from Apple's own AI initiatives, such as enhancements to Siri and machine learning features in iOS, to advocate for regulatory frameworks that support the development of AI while addressing potential risks.
The talks also touch on the economic implications of AI, including job displacement and the need for investments in U.S. infrastructure. Cook's strategy involves leveraging partnerships and possibly licensing AI technologies to mitigate costs and stay competitive in the global AI landscape.
Apple is committed to major investments in AI, with Cook describing the technology as potentially bigger than the internet or smartphones. The company is working on a revamped Siri, expected to launch in early 2026, powered by advanced artificial intelligence called large language models (LLMs). This new version will include features like "World Knowledge Answers" and improved search capabilities.
Cook's regular meetings with the White House signal a proactive stance by Apple to shape AI policy and address concerns around technology governance. The White House event will bring together top tech leaders, including Mark Zuckerberg, Bill Gates, and Sam Altman, to discuss AI's growing impact and potential regulations.
