The article explains that artificial intelligence is rapidly reshaping India’s film industry, from pre‑production through post‑production, driven by a combination of creative ambition, cost‑saving incentives, and technological advances. Filmmakers are experimenting with AI tools for tasks like script generation, automated editing, and visual effects that once required large budgets and long timelines, making sophisticated filmmaking more accessible to independent creators. AI’s growing presence reflects broader global trends where technology is used to streamline workflows and expand creative possibilities.
At the same time, industry professionals and audiences in India are divided on how AI should be used in cinema. Some directors see enormous potential in using AI to imagine scenes or characters that would otherwise be out of reach, while others raise concerns that excessive reliance on automated tools could undermine human artistry and emotional depth — the very heart of storytelling. There’s also debate about whether technologies like AI‑assisted scene generation or deepfake‑style character rendering respect cultural and artistic intent or risk commodifying established works.
Controversies have emerged as AI tools have been used for high‑profile experiments that spark strong reactions. For example, some films have been re‑released with AI‑altered endings or visuals that surprised or upset creators and fans, igniting debates about creative ownership and ethical boundaries. These incidents have led industry groups to push for clearer legal protections and copyright frameworks to ensure that filmmakers retain control over how their work is used, especially as AI becomes more capable of rewriting or reimagining existing films.
Despite the debates, AI is also opening doors for new voices and stories that were previously constrained by budget or access. Independent and regional filmmakers are harnessing AI for things like AI‑generated visual effects, automated subtitling and translation, or faster scene planning, allowing them to compete with bigger studios and reach audiences more effectively. The article suggests that the future of Indian cinema will likely be shaped not just by technology itself, but by how creators, regulators, and audiences choose to balance innovation with artistry, authenticity, and respect for the craft of filmmaking.
