The Irish Data Protection Commission (DPC) has launched an inquiry into X Internet Unlimited Company, the entity responsible for Elon Musk's social media platform X, over alleged breaches of the General Data Protection Regulation (GDPR). The investigation centers around the use of EU users' public posts to train Grok's large language models.
X had previously agreed to limit using Europeans' data for AI training after facing GDPR complaints in August 2024. The platform allows users to opt-out of AI training by adjusting settings, but past posts might still be processed.
If found guilty, X could face fines of up to 4% of its annual turnover for violating GDPR rules. The outcome may also impact other AI models and their data processing practices.
The investigation highlights the importance of transparency and consent in data processing for AI model training. The EU's Artificial Intelligence Act and GDPR regulations are crucial in shaping the future of AI development and data protection. The outcome may influence how social media platforms and AI companies handle user data for model training.